Overview The Good Guys is one of Australia's leading electronics and appliance retailers. I contributed to large-scale national campaigns across digital, social, EDM and in-store channels, helping bring promotional and brand activity to life. Challenge The fast-paced retail environment required creative that could be produced quickly while maintaining consistency across multiple channels, products and campaign periods. Solution I developed engaging campaign creative designed to drive awareness, traffic and conversion across key retail moments. • Created campaign assets across EDM, web, social and digital advertising. • Designed high-volume promotional creative for national retail campaigns. • Maintained brand consistency across multiple customer touchpoints. • Balanced commercial objectives with strong visual communication and user engagement.