Overview Candito is an artisan brand specialising in handcrafted candied fruits and small-batch pantry goods. I helped build the brand from the ground up, creating a warm, contemporary identity inspired by slow-made traditions and modern food culture. Challange As a completely new brand, Candito needed a strong and cohesive visual identity that felt premium, authentic and memorable from launch. Solution I created a refined, story-led identity inspired by artisan food culture and traditional craftsmanship. • Developed the brand identity and visual direction from scratch. • Designed packaging and label systems across multiple product ranges. • Applied a cohesive look and feel across packaging, print and digital touchpoints. • Focused on storytelling: handcrafted processes, seasonal ingredients and slow-made traditions.