To create a visually appealing eDM and Web Banners, I selected vibrant colours that reflect the energy of the campaign and combined them with beautiful images of kitchen products shot in our Studio.

Chose appropriate fonts that complement the brand and incorporated bold typography to highlight the impressive discount of up to 75% off.

Created a layout that highlights the featured products while maintaining a clean and organised aesthetic. I used a grid-based design to align the lifestyle product images, the item description, price and icons.

The Essentials Edit campaign, displayed on Robins Kitchen's online platforms, maintains a cohesive visual theme throughout all designs, ensuring that the brand identity shines through.