Researched Enudge values, target and audience and selling propositions. Gained a clear understanding of their services, goals and brand personality, I started creating a distinctive logo. Chose a colour palette that aligns with the brand personality, clean and modern fonts legible in both digital and print mediums and selected elements that symbolise growth, connectivity and communication.

Applied the brand identity across various marketing collateral, such as business cards, letterheads, email templates, and website.