Big Little Projects
Overview Biglittleprojects is my self-initiated creative brand, born as a collection of thoughtful paper goods and playful everyday products. What began as a creative outlet evolved into a space to explore branding, illustration, packaging and product design. Challange Evolve the existing playful identity into a more refined lifestyle brand while keeping the warmth, personality and sense of joy at its core. Solution I created a playful, adaptable identity built around colour, creativity and thoughtful details. The visual system was designed to evolve across different products, packaging and digital touchpoints while keeping the brand feeling personal, joyful and distinctly Biglittleprojects.
Deliverables
• Evolved the existing brand identity and visual direction. • Developed the candle collection concept, naming and scent stories. • Designed a cohesive packaging system across three product variants. • Extended the visual language across social, digital and campaign content. • Created product imagery and art direction to bring the collection to life.
Role
Founder & Designer: Brand Identity, Packaging, Product Design & Art Direction
Team
Independent / Self-initiated project
